Educating and Influencing Artists to Create Long Term Value Added Fan Relationships.
In the rise of social media's various forms we have been living through an era where music sales are the lowest they have ever been. Coincidence, we think not! Many fans (aka YOUR SUPPORT SYSTEM) are feeling disconnected from YOU the artists/bands they love. As artists we have been programmed to use the "INDUSTRY ACCOLADES" we receive (and in many times spend time, resources & a lot of money) in hopes of leveraging those accolades into building "FAN RELATIONSHIPS". WE CHALLENGE THAT!